Using ALL CAPS in product titles and descriptions
How will Google Merchant Services treat your products if their titles or descriptions a written in ALL CAPITALIZED LETTERS? Depending on the level of usage of capitalized letters, according with our experience, either your individual products or even your entire Google product search data feed may run into a risk of being denied. Use of capitalized letters What should be done to avoid being banned? According to Google Merchant Editorial Guidelines:
Use Standard Spelling and Grammar. Avoid any repeated and unnecessary use of punctuation, capitalization or symbols. Don’t use exclamation points in your item titles. The use of symbols, numbers, and letters should adhere to the true meaning of the symbol.
Pretty self-explanatory, right? So what is the moral of this article? Before you signup with our service, please take a long ans serious look at your Yahoo store product titles and descriptions. We will do it ourselves before your initial upload, but who knows your store and your products better than you? If you see any capitalized sentences or even words you need to fix them. In most cases we can help you fix the product titles, just drop us an email and we will be glad to help you to address your concerns. Remember, we consider our job done not only when we take your product feed and send it to Google Merchant; but only when your products are published and searchable in Google product search.
Why does Google disapprove my feeds?
As stated in its Editorial Guidelines and Program Policies:
Google reserves the right to refuse service to anyone at any time without notice for any reason.
Why would Google do this?
Here are just a quick digest of just a few reasons we’ve discovered which can prevent your product(s) from appearing in Google Product Search. Of course there are many more, and we encourage you to read Google’s documentation on this. The examples below represent the most popular reasons your product submission to Google Product Search may be declined. We used our won client’s experience when creating this list. So here it comes (in no particular order or priority):
Possible reasons my product feed is disapproved by Google Product Search
- No product title
- No product description
- Duplicate content (same product descriptions, same product URLs)
- Promotional wording in product title or descriptions, i.e. “SHIPS FREE ” or “Free Shipping” (Intecca 3.0 now filters most of these out for our clients before submitting their products to Google)
- All CAPS in product titles and/or descriptions
- Stop words in descriptions or titles, i.e counterfeit, illegal
- Missing required fields (our service makes sure this does not happen)
- Invalid filed format (ditto here - our service always makes sure this does not happen)
More details are available here: Google Base US terms of Service
Best of luck trying to submit the feed on your own, but always keep in mind our free 30 days product feed trial. Once you signup , you will begin taking advantage of our fully functional service which will upload your Yahoo store to Google Product search on a regular basis free for the whole month.
Intecca 3.0 is nearing its production release
We have spent a lot of time developing the new Intecca engine. Most of the changes are “under the hood” and are not visible from outside. However it is getting pretty obvious that we are achieving an unheard of level of robustness, reliability, control and flexibility with the new system. If will allow us to expand our services beyond our existing product feed offerings. At this time all our own test and production stores are running on the new system and the early results are very positive. The migration will not be noticed by any of our existing clients.
Yahoo Merchant updates January 2010
Yahoo Merchant product team have released several new features:
- Validation of merchant-input HTML in Checkout Manager
- Ability to add multiple URLs for real-time order posts
- Select Store Owner tool
- Alternate shipping credit option in Coupon Manager
Be sure to check them out.

