Missing Unique Identifiers in Google Merchant Center
Sometimes Google Merchant Center users are seeing on their dashboards errror messages similar to this: “Missing Identifiers”. If you click further you will see either “Your item list contains invalid product identifiers. Please submit valid identifiers.” or “Your item list appears to be missing product identifiers. Please submit product identifiers”
The question we hear more and more often – is it bad? Will my product ratings suffer? Am I being penalized already? Should I bother at all to include these values? The answer to these question can be found in Google’ s documentation on Unique Product Identifiers.
To briefly break it down for you: Unique Identifiers become really important and even critical if your product line contains Electronics, Media or Books. If you sell items in this category, we encourage you to begin collection UPC or ISBN codes for your products and update your store information with them. If you are already our customer, Intecca’s ecommerce feed service will automatically submit the Identifiers to Google. If you are still not our client, we encourage you to signup.
If your products are NOT in Electronics, Media or Books category, than missing Unique Product Identifiers will still generate error messages in you dashboard. The difference is for the other categories absence of Identifiers is NOT a critical issue. we still encourage you to have them, but if you don’t, your feeds will NOT be rejected or banned. A way to get rid of this message (and help your Google Product Search rankings) is to add UPC codes to your products in Yahoo Catalog Manager or Editor. Then, once your store is published, our service will pick up the new data, send it to Google and the messages will go away.
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