Intecca Bing Integration Checklist

Initial Registration and Settings

1. Go to https://adcenter.microsoft.com/ and click Sign up now to create an adCenter account
2. After creating an adCenter account and completing registration, log into your new adCenter account ,click the Tools tab, and select Bing Shopping Account Management.
3. Merchants without an existing Bing Shopping account must choose Create new account, fill out the form, and click Finish.
4. Under Store Settings Configure Store Name, Destination URL, upload your Logo and click Save. Please note that logo is mandatory for activation.
5. Under Catalog Management, Make sure the following values are selected:
   
   • Feed Format > Bing Shopping/Cahsback
   • How to Provide Feed Files > Merchant upload Feed
   • File Name > bingshopping
6. Configure your FTP settings (if applicable) and click Save. Please note that FTP passwords must be at least 6 characters long, alphanumeric , and include a special character.

Final Steps and Activation
Once your data feed is ready and your registration is complete:

1. Your initial registration will be reviewed by the Bing Shopping team and you will receive an email regarding your account status within 3-4 business days.
2. Once you receive the email, forward it to help@intecca.com. Please attach your FTP username and password to that email. Intecca will then submit your feed.
3. The Bing Shopping team will evaluate the data feed and provide you feedback within 7-10 days of your account registration date. If you have not heard from Bing for 15 business days from your initial registration, contact freeshop@microsoft.com.
4. Once activated, your products will appear on Bing Shopping within 7-14 business days.
5. Intecca will continue to submit your feed to Bing every day.